"By switching to LEDs, Ikea is picking a winner out of technologies jostling to replace incandescent light bulbs, whose sale the 27-nation European Union phased out on Sept. 1. LEDs are more efficient and longer-lasting than compact-fluorescent and halogen bulbs, and are the “next best thing” to natural light, Howard said.
“This is a ground-breaking step towards sustainability by one of the world’s largest retailers of household goods,” Samantha Smith, who heads the environmental group WWF’s global climate and energy program, said on the conference call. “Anything that helps us save energy at scale is a great step towards the future.” "
