“Pauperization,” the word, became infamous when three executives of huge consumer products companies voiced it as the new challenge in Europe.
To market their products successfully, they changed their commercial strategies and applied what worked in poor countries [The “Pauperization of Europe"].
In Japan, a similar process has hounded the economy, but for much longer. And nothing shows this better than the plight of the ubiquitous but hapless “salaryman.”
